Preno Academy/How hotels are increasing your direct bookings

  • Free

How hotels are increasing your direct bookings

  • Course
  • 9 Lessons

In this course, we take hoteliers through the full guest experience journey - highlighting important features you need on your website to boost your direct bookings. Collecting bookings direct is better for your business, as it avoids the 15% fees associated with online travel agents. We also share 9 tricks you can implement right now to boost your direct bookings.

Contents

Preno Academy: How to increase your direct hotel bookings

Introduction

In this course, we provide invaluable insights into how to increase your hotel revenue by collecting direct bookings, instead of online travel agents that charge a commission. 
1. Increasing Direct Bookings - Introduction
Preview

Mapping out the digital guest journey

In this video we map out the hotel guest journey - from the sources your guests find you, to finalising a booking (and everything in between). 
2. Mapping out the digital guest journey

How to calculate your website conversion rate

In this module, we show you how to calculate your website conversion rate. It's one success to attract potential guests to your website, it's a second success to convert these website visitors into bookings. 
3. Increasing Direct Bookings - How to calculate your website conversion rate

The 9 factors to a great converting website

In this video, we share with you 9x tips for creating a great converting website.
4. Increasing Direct Bookings - The 9 factors to a great converting website

Tips to increasing your revenue per booking

How do you increase the amount of money you can collect per individual booking? In this video, we share 2x common tactics to help you do this. 
5. Increasing your direct booking - Tips to increasing your revenue per booking

Helpful resources to further upskill

We've created a hub of e-book resources for you to use while further upskilling in this space. Think of it as a gift from Preno to you.  
Our e-book: How to increase direct hotel bookings
Our e-book: How to promote a hotel online
Our e-book: Social Media Marketing for Hotels