How to use email automation to increase your revenue
Course
15 Lessons
In this course, we deep dive into the value hoteliers can gain from creating and scheduling email marketing for their guests. Email automation is a powerful tool that hoteliers can use to increase hotel bookings.
In this course, we share a library of email templates that you can use to help increase your Revenue Per Available Room (RevPAR).
There are a number of benefits of email marketing and automation for your business. One of the top benefits is that email marketing is 100% free!
2. Email Automation - Benefits of Email Marketing
Different opportunities to email guests
You know a lot of information about your guests and target market audience, hence you're in a strong position to market content that is not only intriguing, but also valuable to them.
3. Email Automation - Different opportunities to email guests
The 5 emails you must send before a guest checks-in
From the moment a guest books with you, to the time they arrive at your hotel property - here are the 5 emails you must send before a guest checks-in.
4. Email Automation - The 5 emails you must send before a guest checks-in
Emails to send during a guests stay
In this video, we provide 2 examples of emails that you should send to a guest during their stay with you.
5. Email Automation - Emails to send during a guests stay
The 5 emails to send after a guest checks-out
You should be sending some emails to your guests directly after their stay with you, asking for a number of things, including repeat bookings.
6. Email Automation - The 5 emails to send after a guest checks-out
Preno email automation demonstration
How do you set rules and create and schedule emails in Preno, so that they are sent automatically?
7. Email Automation - Preno email automation demo
Creating partnership opportunities
In this video, we provide tips on how to form business partnerships with other local businesses, so that you can offer guests deals and discounts to dine at local restaurants, or try out local activities.
We've put together all the email templates you'll need from the online course. Simply copy and paste them into your email automation software, and swap out some of the information to personalise them for your specific accommodation business.
Email Automation - Templates.pdf
Helpful resources to further up-skill
We've created a hub of e-book resources for you to use while further upskilling in this space. Think of it as a gift from Preno to you.
Our e-book: Hotel target market segmentation: types of travellers in the hotel industry
Our e-book: Sustainable hotel practices: Going green in the hospitality industry
Our e-book: 5 ways to enhance your customer experience
Our e-book: How automation is helping hoteliers deliver the best guest experience
Our e-book: How the local community can help grow your hotel brand and presence